Intial Branding

In our media lesson our group spent a huge part of it discussing the name for the artist. We decided that he would be a solo artist name Oliver Fox. The journey leading to this name was really interesting here are few of them. 

We all agreed that Oliver should be the first name
form there we each came up with some last names
in the second column. The three highlighted were
our favourites, but we narrowed it down to the be
-st highlight in green in the last column.                

After that process we were really pleased with the success of the name has a unique essence of a real indie artist, plus to being short, catchy and easy for audience to remember. When we were debating names we were often inspired in some of the option by nature indie artists relate to nature in their music videos, such as, Marc Foster ‘I Was Broken’ compiles shots of nature. Our artist name also relates to nature with the Fox, and indie artists sometimes relate to nature in their songs

The song we are using for music video is Blue Skies, but we will rename the title track ‘Nights of Broken Sleep’. We all thought that it has the same idea of the original story of the Blue Skies about a boy trying to overcome feelings of pain over the end of his relationship to his girlfriend. ‘Nights of Broken Sleep’ is about him suffering from a broken heart, and losing himself and a grasp on reality, because without her he is alone.

Ideas of Album names:

-Calm after the Storm

-Unrest

-Untold

-Just

-Transcend

-Rise

-Touchstone

-Phoenix

These were the options of album names and we decided to go with ‘Unrest’, because we thought it needed to be memorable and the title song is a representation of the tone of the rest of the album. I think ‘Unrest’ leaves an element of mystery, which is up for perception of its audience on what it is means in relation to the artist. I personally like the name and works as an indie album name.