Intial Branding: Audience feedback

I surveyed 10 people who like to listen to indie music to answer the questionnaire as my audience research. I gained a lot of quality feedback on the question related to the name of the song, the artist name, the album and whether they liked the tone of the song.

I gathered some of the quotes that I got from replies over emails on the questionnaire I had sent out.

These are some of the comment on the name of the solo indie artist, ‘Oliver Fox’:-

‘I like that his last name is Fox, it adds appeal.’

‘I would definitely associate a cool name like that to indie artist’

‘I think is name that would resonate with everyone’

‘His name sounds like it would be popular, and I think he’d be a cool dude!’

‘Oliver Fox sounds genuine I wish I could rock a name like that’

Everyone that i interviwed said yas to listening to indie nusic regulry, so this is good to know that thier judgement can be based on the current fashion of indie music, artist and their musical material such as albums.

Here are their thoughts on the album name…

‘The album name is unlike any other name I never heard used before which is unique and dramatic’

‘I don’t get much from the name unrest, I don’t think I like it very much’

‘I thought unrest sounds a little bit on the dreary side’

‘I kinda like the album name, unrest is ambiguous and alluring I would by the album under this name because I would want to know more behind the name’

‘I think its ok, my only thing is that the general buyers of indie music might find it odd and result in not buying such an album’

 ‘I don’t like indie music, but I guess the name sounds good.’ 

These are their thoughts on the tone of the song.

‘I like it is fun but very calm and really true indie music’

‘It’s a great song about heartbreak I think it works well under the name you had in mind’

‘I’m a fan of indie music, and I listen to it regularly, Noah + the Whales songs are easy listening. Sometimes people find it hard to understand their plots, but if you produce a good video, then it will be evident.’

‘I think this is more of a positive upbeat song based on the tone of the song I don’t think it works being sad and depressed’ .

I value all of the comments made in the key areas surrounding the names of the artist, album and overall tone, a lot of the what was said were valid comments such as the tone of the song may not be a depressing song or comments about the artist name having a lot of edge and authenticity of a real indie artist. From this audience research I can finally move forward with confidence that the majority had a positive response to the decisions we made.

Intial Branding: Questionnaire

Please listen to the music video below by Noah & the Whale- Blue Skies. Once you have done that answer these quick questions.

It is a questionnaire I devised with my group for my coursework; this will go down as audience feedback.

1)          In your opinion, do you think re-naming the song ‘blue skies’ to ‘Nights of broken sleep’ is appropriate given that the genre is Indie?  Yes/No

2)         Do you listen to Indie music often?  Yes/No

3)         Do you think of the name Oliver Fox for an indie artist?  Yes/No

4)         Do you like the album name ‘Unrest’?  Yes/No

5)         What do you think of the general tone of the song?  Yes/No

Intial Branding

In our media lesson our group spent a huge part of it discussing the name for the artist. We decided that he would be a solo artist name Oliver Fox. The journey leading to this name was really interesting here are few of them. 

We all agreed that Oliver should be the first name
form there we each came up with some last names
in the second column. The three highlighted were
our favourites, but we narrowed it down to the be
-st highlight in green in the last column.                

After that process we were really pleased with the success of the name has a unique essence of a real indie artist, plus to being short, catchy and easy for audience to remember. When we were debating names we were often inspired in some of the option by nature indie artists relate to nature in their music videos, such as, Marc Foster ‘I Was Broken’ compiles shots of nature. Our artist name also relates to nature with the Fox, and indie artists sometimes relate to nature in their songs

The song we are using for music video is Blue Skies, but we will rename the title track ‘Nights of Broken Sleep’. We all thought that it has the same idea of the original story of the Blue Skies about a boy trying to overcome feelings of pain over the end of his relationship to his girlfriend. ‘Nights of Broken Sleep’ is about him suffering from a broken heart, and losing himself and a grasp on reality, because without her he is alone.

Ideas of Album names:

-Calm after the Storm

-Unrest

-Untold

-Just

-Transcend

-Rise

-Touchstone

-Phoenix

These were the options of album names and we decided to go with ‘Unrest’, because we thought it needed to be memorable and the title song is a representation of the tone of the rest of the album. I think ‘Unrest’ leaves an element of mystery, which is up for perception of its audience on what it is means in relation to the artist. I personally like the name and works as an indie album name.