David Gauntlett’s Media Studies 2.0

The Media Studies 2.0 is an article arguing the relationships between online media, other media. creativity, and everday life in media today. Media Studies looks at the graduation from traditonal approaches into alternate observations in specific events.

The Internet is the dominating media platform today, as it has become an essential tool for research without any restrictions to information is endless. 

Many people hugely credit mainstream productions, in addition to the acknowledgement of appearances of niche products. Therefore 'The Long Tail' is continuously growing longer as more people are embracing more advanced developments. 

Conventional concerns with power and politics are reworked in recognition of these points, so that the notion of super-powerful media industries invading the minds of a relatively passive population is compelled to recognise and address the context of more widespread creation and participation.

Media Studies 2.0 is far more analytic than passive and informational. Experts seem to have more to say than the audience. An essential factor to excel in the curriculum is to be more intellectually inclined to your own opinions.  

The focus on primarily Western media is replaced with an attempt to embrace the truly international dimensions of Media Studies – including recognition not only of the processes of globalization, but also of the diverse perspectives on media and society being worked on around the world.

Media studies 2.0 has not existed without the first outline drawn from Media tudies 1.0. the curriclum looks at the traditonal approach dominating in schools, universtiy teaching and textbok teachings.

One factor is charaterised by traditional media produced by major Western broadcasters, publishers, and movie studios, accompanied (ironically) by a critical resistance to big media institutions, such as Rupert Murdoch's News International, but no particular idea about what the alternatives might be;

other characterisations are;

·         Vague recognition of the internet and new digital media, as an 'add on' to the traditional media (to be dealt with in one self-contained segment tacked on to a Media Studies teaching module, book or degree);

·         A preference for conventional research methods where most people are treated as non-expert audience 'receivers', or, if they are part of the formal media industries, as expert 'producers'.